BUONGIORNO POETIC MOMENTS!
On the occasion of the final stop of Il Chioschetto World Tour in Shanghai, the exhibition, conceived as a poetic installation by Matteo Cibic, unfolds as a sensory journey inspired by Italian aesthetics of living and memories of Parma, a city of warm light, yellow-toned architecture, and quiet everyday poetry. Designed as an immersive sequence of moments, it invites visitors to move through an imagined morning: from the first light of day, to getting dressed, to stepping outside and meeting the world.
IL CHIOSCHETTO! WORLD TOUR
Translating the Chapeau! silhouette into an immersive, multi-sensorial experience, the installation invited visitors to experience the playful and dreamlike Buongiorno La Collezione envisioned by Matteo Cibic.
The five Eaux de Parfums, conceived as skin scents, favor sensation over statement, intimacy over projection, turning everyday rituals into poetic, memorable moments.
BUONGIORNO! EAU DE PARFUM
Buongiorno becomes a journey into sun, Italy, love, and joy, reflecting a unique interpretation of Italian identity through mood, light, and atmosphere.
Through my illustrations, I translated the new five Buongiorno fragrances by Acqua di Parma into a visual language, creating five distinct narratives that celebrate different rhythms, emotions, and ways of living the day.
BUONGIORNO! WINDOWS AND BOTIQUES
Germany
A glimpse back at the Beauty Weeks at @alsterhausofficial and @kadeweofficial, where the windows came to life through the dreamlike universe imagined by Matteo Cibic.
Inspired by metaphysical and dreamlike references, symbolic figures and playful objects transformed the spaces into immersive stages, where everyday moments were reinterpreted into poetic dreams.
Echoing the five scents of Buongiorno La Collezione, each window invited passersby into a multisensory journey suspended between imagination and reality, a vibrant dialogue of forms, colours, and unexpected details designed to spark curiosity and wonder.
Buongiorno! Milan, Paris and St.Tropez
BUONGIORNO! PO
BUONGIORNO! THE ART OF LIVING UNDER THE ITALIAN SUN
Buongiorno – The Art of Living Under the Italian Sun. A new journey begins. Stories, places, and rituals come together in a Art of Living volume published by ERG media.
Featuring contributions from over fifty voices and a cover imagined by Matteo Cibic, the book offers a first glimpse into the world of Buongiorno where everyday moments unfold under the Italian sun.